About WILL ADVANCE

Will Vance began his career as a basketball trainer in 2001 and has spent more than two decades developing athletes at every level of the game. Through years of hands-on experience, he created a proven player development system focused on the details necessary to become a complete, high-level basketball player. His training philosophy emphasizes efficiency, effectiveness, explosiveness, footwork, strength and conditioning, body control, and overall basketball IQ.

Designed to develop skilled, disciplined, and well-rounded athletes, Will’s comprehensive training approach prepares players to excel in every aspect of the game. Throughout his career, he has played a key role in the development of some of the nation’s top basketball talent, including McDonald’s All-Americans, collegiate All-Americans, and NBA Draft prospects.

Will’s experience spans youth, high school, collegiate, and professional basketball, with a strong emphasis on creating customized training programs tailored to each athlete’s individual goals, strengths, and areas for improvement.

Since 2004, Will has also worked with Life Time, conducting basketball training sessions, camps, clinics, and serving as a certified fitness instructor. In March 2026, he became an author, releasing his book titled, "The Call Beyond the Game," which became a top-selling book and further expanded his impact beyond the court.